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Sales Manager

Sales Manager

Job Category:
Sales
Job Type:
Full Time – Hybrid
Job Location:
Santa Ana, CA (Hybrid)

Job Description:

Cali Automation is looking for a Sales Manager to build and lead our sales team across commercial and luxury residential markets. Reporting to our CEO, you will manage and coach our Account Executives, set targets and sales process, and personally carry a set of key accounts with builders, architects, interior designers, developers and corporate clients.

We are an authorized Savant, Crestron, Lutron and Control4 dealer with a certified in-house engineering and programming team, so your team will be selling solutions we design, install and support ourselves. This is a hybrid role based out of our Santa Ana office, combining time in the office, on client sites and job walks, and working remotely.

Requirements:

  • Experience: 5+ years of sales experience in AV integration, home automation, low-voltage, electrical, security or a related technical field, including at least 2 years leading or coaching a sales team.
  • Track Record: Proven history of hitting personal and team revenue targets.
  • Leadership: Ability to recruit, motivate and hold salespeople accountable while building a positive, high-performance culture.
  • Communication: Excellent presentation, written and negotiation skills, comfortable with homeowners and C-level decision makers alike.
  • Systems: Strong command of CRM tools, pipeline reporting and forecasting.
  • Travel: Valid driver’s license and reliable transportation for client meetings and site visits.

Knowledge:

  • Platforms: Working knowledge of Savant, Crestron, Lutron, Control4 or Q-SYS systems is a strong plus.
  • Markets: Familiarity with the luxury residential builder community and/or commercial AV (corporate, hospitality, venues) in Southern California.
  • Projects: Ability to read floor plans and understand project phases, from pre-wire to trim-out and commissioning.

Responsibilities:

  • Team Leadership: Hire, onboard, coach and manage our Account Executives, running regular pipeline reviews, deal strategy sessions and ride-alongs.
  • Targets & Forecasting: Set monthly and quarterly revenue targets with the CEO, track performance and deliver accurate sales forecasts.
  • Sales Process: Build and improve our sales process, CRM standards, pricing guidelines and proposal templates.
  • Key Accounts: Personally own and close major accounts, including key builders, developers, architects and commercial clients.
  • Market Strategy: Identify the markets, partners and channels with the best growth potential, and focus the team on them.
  • Partnerships: Build referral relationships with general contractors, custom home builders, architects, interior designers and property managers.
  • Cross-Team Collaboration: Work closely with estimating, engineering and project management to keep proposals accurate and handoffs clean.
  • Account Growth: Drive recurring revenue through upgrades, service agreements and managed-services support plans.
  • Additional Duties: Perform other related tasks as assigned.

Ready to apply? Use the application form on this page to submit your resume. For questions about this position, email career@caliautomation.com.

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